Passing strange that the party that openly rejects scientific evidence is the only one that takes full advantage of those discoveries about the brain that enable one to change public perceptions.
Attack ads work –both scientists and experience tends to support that claim.Recall Dion, who as soon as he was elected leader,became the victim of attack ads that eventually successfully characterized him as a bumbling idiot .Here, a man known for his competence as one of Chretien’s most respected ministers, became someone no one could trust, yet look how much better we would have been if he had become the PM instead of Harper.
The trick with attack ads is to avoid politics and start early because repetition is the weapon that keeps working on our subconscious–a subconscious we are foolish to ignore. The trick is to destroy the victim’s character, not the party’s. And there are many signs now showing that these ads are working on Trudeau.
The Globe editors treated him as a boy and Margaret Wente called his remark flippant then spent the rest of her article proving that flippant was the most appropriate response.
Lets face it, nobody likes the ISIS but playing Rudyard Kipling? Come on!
And is everyone now impressed by any argument that is presented in a very weighty manner, no matter how absurd it is? Joking about a pretentious announcement is just not done, Justin.